BACK TO WORK07 / 12

CLIENT WORK

PEWDIEPIE × RHINOSHIELD

JAPANESE VISUAL DIRECTION · CASE CAPSULE

Travert Thomas designed for the PewDiePie × Rhinoshield collaboration with a Japanese visual direction, exploring multiple stylistic territories ranging from cyber aesthetics and neon Tokyo atmospheres to Edo-inspired compositions, kawaii visuals and retro 80's inspired concepts. The project investigated collectible visual systems adapted to product design and community-driven branding.

PewDiePie × Rhinoshield — rooftop case shot, torii + Edo wave + neon city pop-out

THE APPROACH

EVERY FRAME EARNS ITS PLACE.

Travert Thomas designed for the PewDiePie × Rhinoshield collaboration with a Japanese visual direction, exploring multiple stylistic territories ranging from cyber aesthetics and neon Tokyo atmospheres to Edo-inspired compositions, kawaii visuals and retro 80's inspired concepts. The project investigated collectible visual systems adapted to product design and community-driven branding.

All concepts and designs — accepted or not — remain the property of Rhinoshield.

DELIVERABLES

  • Edo Wave concept boards01
  • Ninja Pewds illustrations02
  • Neon City / Futuristic Tokyo03
  • Konbini Neon storefront04
  • Pewds Arcade scene05
  • Final case capsule (10 designs)06

HIGHLIGHTS

01

FIVE UNIVERSES, ONE CAPSULE

Cyber / Mecha · Neon Tokyo · Edo Print · Kawaii Ramen · 80's Retro · Ninja Pewds — held together by a single Japanese editorial language.

02

PRODUCT-FIRST THINKING

Every artwork stress-tested against the case form factor, camera cutout, and back-of-phone composition before final selection.

03

COMMUNITY-DRIVEN ICONOGRAPHY

Floor Gang, Edgar, brofist marks and PewDiePie codes woven into the visual fabric without breaking the editorial frame.

VISUAL GALLERY

Edo Aera — Hokusai Wave proposals
01Edo Aera — Hokusai Wave, two propositions and case studies.
Ninja Pewds and Futuristic / Neon City — concept boards
02 / 05

Ninja Pewds & Futuristic City — character and worldbuilding studies.

Konbini Neon and Pewds Arcade — concept boards
03 / 05

Konbini Neon & Pewds Arcade — neon-noir scene design.

PewDiePie × Rhinoshield — final case capsule, ten designs
04Final capsule — ten case designs across five universes.
PewDiePie × Rhinoshield — lifestyle campaign visuals
05Lifestyle campaign — product in context, cherry blossoms, Japanese food atmospheres.

NEXT PROJECT

08

VENICE CARNIVAL

ART DIRECTION

ENTER