ART DIRECTION
NIKE WILD RUN
FICTIONAL ADVERTISING CAMPAIGN FOR NIKE WILD RUN
Nike Wild Run is a fictional campaign created to celebrate one of Nike's most expressive running collections. Inspired by the bold patterns, energetic color palettes and experimental spirit of the Wild Run apparel line, the project explores how a complete campaign ecosystem could extend across digital advertising, social media, retail environments and outdoor communication.
INTRODUCTION
Wild energy, built for motion.
A fictional campaign system exploring the expressive visual world of Nike Wild Run. The project translates movement, speed and individuality into a bold advertising direction across outdoor, digital and social formats.
CAMPAIGN SYSTEM
The campaign language combines torn-paper textures, high-contrast sports photography, loud graphic patterns and layered typography to create a raw, energetic visual system.
OUTDOOR / ENVIRONMENT
Outdoor applications explore how the campaign could live in urban environments, from street banners to large-scale retail windows.
SOCIAL MEDIA ADVERTISING
A set of campaign extensions designed for social media advertising, Instagram stories and digital promotion.
OUTCOME
OUTCOME
Nike Wild Run became an exercise in building a complete campaign language from product energy alone — turning apparel graphics into a flexible system for advertising, retail and social media.
NEXT PROJECT
05
XBOX WIRE
CLIENT WORK