Case Study · 2021
Atletec · Zwift Racing League
Racing
System
A complete visual ecosystem for virtual cycling competition: motion trailer, 3D cycling assets, race announcements, rankings and social communication for an entire competitive season.
Project Overview
From cycling communication to esport identity.
Zwift Racing League is one of the largest virtual cycling competitions in the world. The mission was to create a complete visual language capable of supporting race announcements, rankings, social updates, motion content and promotional campaigns.
The art direction moves away from traditional cycling visuals and sits between sport, esport, data interfaces and futuristic performance systems.
- Client
- Atletec
- Industry
- Esport / eCycling / Racing
- Role
- Lead Designer
- Year
- 2021
- Services
- Art Direction · Graphic Design · Motion Design · 3D Design · Social Media
Motion Design Trailer
Launching the Atletec x Otakam partnership.
A motion trailer built around futuristic interfaces, loading systems, technical diagnostics and glitch effects inspired by gaming culture.
Trailer Frame Gallery
Interface, error states and loading tension.
The trailer transforms a bicycle model into a digital object: scanned, diagnosed, loaded and staged like a competitive game asset.
3D Development
Cycling parts as graphic architecture.
Bike frames, wheels and technical components were used as raw material for composition. The goal was to make the equipment feel like a modular identity system: physical enough for cycling, digital enough for esport.
Season Communication System
One season, many race states.
A modular content system allowed the team to publish victories, defeats, rankings, race results and individual performances while keeping a strong, recognizable identity.
Campaign Visuals
Editorial racing posters for a digital peloton.
Campaign visuals used French cycling language, bold red fields, newspaper-like typography and repeated symbols to create a distinct Atletec presence within the league.
Results
A complete design framework capable of supporting an entire season of competition.
The final system established a strong visual identity for Atletec inside the Zwift Racing League ecosystem through motion design, 3D exploration, editorial layouts and social media communication.