CLIENT WORK
ATLETEC TV — REBRANDING
ESPORTS WEBTV · COMPLETE BRAND SYSTEM
Complete artistic direction for the ATLETEC WEBTV ecosystem. The system was built around the channel's editorial pillars — Culture, Entertainment, Let's Play and Sport — combining logo evolution, category coding, motion-ready visual language, 2D / 3D icon systems, social-media communication assets and broadcast direction into a single coherent esports universe. ATLETEC is a professional esports structure placing human values at the center of its activities to create a healthy environment promoting performance, learning and fulfillment.
THE APPROACH
EVERY FRAME EARNS ITS PLACE.
Complete artistic direction for the ATLETEC WEBTV ecosystem. The system was built around the channel's editorial pillars — Culture, Entertainment, Let's Play and Sport — combining logo evolution, category coding, motion-ready visual language, 2D / 3D icon systems, social-media communication assets and broadcast direction into a single coherent esports universe. ATLETEC is a professional esports structure placing human values at the center of its activities to create a healthy environment promoting performance, learning and fulfillment.
Project produced for Atletec — visuals shown for portfolio purposes; rights remain with Atletec.
DELIVERABLES
- Logo system & construction01
- Category coding (4 pillars)02
- 3D object library03
- Pictogram icon set04
- Styleframes & moodboard05
- Social-media template system06
- Broadcast / WebTV direction07
- Motion identity08
HIGHLIGHTS
FOUR EDITORIAL PILLARS
Culture · Divertissement · Jeux Vidéo · Sport — each pillar carries its own colour roundel sitting inside the same Atletec mark, so the system reads as one channel with four moods.
3D → PICTOGRAM
Every studio object — speaker, mic, headset, joystick, ball — modelled and textured from scratch, then reduced to a pictogram for icon use and pattern fills.
MODULAR, BROADCAST-READY
The same identity flexes across stream banners, story templates, planning grids, partner line-ups and live-scene 3D environments — without losing the editorial frame.
VISUAL GALLERY
Brand book — full construction board, five category roundels, hex codes.
3D object system — speaker, microphone, headset, joystick, ball — reproduced as pictograms for immediate recognition and pattern use.
Social-media ecosystem — live stories, stream planning grid, channel banners across formats.
3D broadcast scene — branded environment for on-air segments.
NEXT PROJECT
10
DAFT PUNK REMASTERED
ART DIRECTION