CLIENT WORK
ABELIAN
POST-QUANTUM BLOCKCHAIN · MULTI-YEAR BRAND PARTNERSHIP
THE BRIEF
Make quantum-safe cryptography feel inevitable — not intimidating.
Abelian is a post-quantum blockchain building privacy-first, future-proof infrastructure for a world where today's encryption breaks. The ecosystem spans protocol development, education, community growth, hardware innovation and consumer-facing products such as Hako Metal Genesis, a quantum-resistant home mining device designed for everyday users.
Across multiple years, working closely with Allison Hung and the Abelian team, I developed and evolved a unified visual language that translated complex post-quantum concepts into experiences people could understand, trust and engage with. The system extended across brand marketing, motion, educational content, social campaigns, live events, product storytelling, hardware launches and the creation of Abelian's official mascot, Hako.
DISCIPLINES
- Brand Marketing01
- Motion Design02
- Educational Content03
- Social Media04
- Character Design05
- Product Marketing06
- Hardware Launches07
- Event Design08
3+ yrs
Engagement
7
Disciplines
100s
Assets shipped
Global
Community reach
01BRAND MARKETING & CAMPAIGNS
ONE SYSTEM, EVERY SURFACE.
Campaigns built to carry ecosystem growth, product awareness, user acquisition and community engagement — from app launches and exchange listings to onsite activations. A consistent indigo-and-glass language holds it all together so every touchpoint reads unmistakably Abelian.
MOTION · MULTILANGUAGE WEBSITE
Abelian website — multilingual digital experience designed for English, Japanese and Chinese audiences.
02EDUCATIONAL & BLOG VISUALS
MAKING THE INVISIBLE LEGIBLE.
A recurring editorial system — Tech Tuesday, Quantum Watch, Abelian 101 — that turns post-quantum security, privacy and blockchain theory into visuals people actually read and share. Each format is templated for speed but never generic: a fixed grid, a living headline, and a colour temperature that signals the topic.
Privacy in the quantum era — explainer key visual.
Google's quantum paper — the case for resistant networks.
Cardano founder on the 2033 quantum threat.
Same story, second format — series flexibility.
Ambassador Program — global community recruitment.
03HAKO · OFFICIAL MASCOT
MEET HAKO, THE QUANTUM CAT.
POST-QUANTUM SECURITY GUARDIAN
Hako is Abelian's official mascot — a post-quantum security guardian built to make intimidating cryptography approachable, memorable and community-owned. A complete character system, designed to hold its own across education, social, events and merch.
CHARACTER DESIGN
Hako was created as Abelian's official mascot to make complex post-quantum concepts approachable, memorable and community-friendly.
The character system was designed to work across educational content, social media campaigns, events and community initiatives — while holding strong visual consistency from a single source of truth: a 78cm 3D-chibi guardian in a hooded coat, defined down to paws, tail, ears and whiskers.
- ROLESecurity Ambassador & Community Builder
- THEMEPost-Quantum · Blockchain · Web3 · AI
- PERSONALITYCurious · Friendly · Brave · Helpful
- SKILLSEncryption · Education · Protection
SOCIAL MEDIA CAMPAIGNS
Hako became an important part of Abelian's communication strategy, helping introduce technical concepts through a more accessible and engaging visual language.
AI-ASSISTED CONTENT PRODUCTION
Many Hako illustrations were produced using AI-assisted workflows, then refined, composited and art-directed in Adobe Creative Suite to ensure brand consistency and production quality.
The goal was never automation — it was creative acceleration, with a strong artistic direction held throughout.
MOTION & CONTENT
FROM CHARACTER TO CONTENT PLATFORM.
As the mascot evolved, Hako expanded beyond static illustrations into motion-driven content and community storytelling.
The character became a flexible communication tool — capable of carrying educational content, social engagement, product communication and long-form media formats, all in one consistent voice.
COMMUNITY PRESENCE
Explore Hako on X
Hako lives with the community — follow along for drops, explainers and post-quantum field notes.
04PRODUCT MARKETING · HARDWARE LAUNCH
THE FIRST QUANTUM-RESISTANT HOME MINER.
Hako Metal Genesis is Abelian's consumer-focused mining device, designed to bring post-quantum blockchain infrastructure into homes, studios and personal workspaces.
Unlike traditional mining hardware, the goal was to position the product as a premium consumer technology device — compact, approachable and visually desirable.
Working closely with Allison Hung and the Abelian team, I helped create the marketing system surrounding Hako Metal Genesis, spanning launch campaigns, product storytelling, referral programs, community growth initiatives and advertising assets.
PRODUCT LAUNCH CAMPAIGN
DESIGNED TO LIVE ON YOUR DESK.
Hako Metal Genesis was developed to challenge the perception of what mining hardware could be.
Rather than leaning into traditional industrial aesthetics, the product was presented through premium product photography, cinematic lighting and consumer-friendly messaging that emphasised accessibility, efficiency and everyday usability.
The visual language focused on making advanced post-quantum technology feel approachable without sacrificing technical credibility.
PRODUCT MARKETING SYSTEM
SHARE. REFER. EARN.
Beyond launch marketing, Hako Metal Genesis required a complete acquisition and community-growth system.
Referral campaigns, social assets and promotional mechanics were designed to encourage adoption while maintaining a consistent premium visual identity across every touchpoint.
The result was a scalable marketing framework connecting product awareness, community participation and user acquisition.
PRODUCT DETAIL STORYTELLING
BUILT FOR THE QUANTUM ERA.
Product storytelling extended beyond specifications.
Through detailed close-up photography, cinematic compositions and hardware-focused visual narratives, Hako Metal Genesis was positioned as both a functional mining device and a design-led technology product.
The objective was to elevate perception and create a stronger emotional connection between users and the hardware.
HARDWARE · DETAILClose-up storytelling — hardware as a design object.
CAPABILITIES
05POST-QUANTUM INITIATIVE
BUILDING FOR THE QUANTUM ERA.
QDAY was developed as a forward-looking initiative within the Abelian ecosystem, focused on scalable execution, next-generation computation and post-quantum infrastructure.
The challenge was not only to communicate highly technical concepts, but to do so across multiple regions, cultures and languages while maintaining a premium and cohesive visual identity.
Working across English, Japanese and Chinese communications, I helped establish a visual system capable of explaining complex technologies through clear storytelling, educational content, motion design and ecosystem marketing.
DISCIPLINES
- Brand Marketing01
- Social Campaigns02
- 3D Visualization03
- Multilingual Communication04
- Educational Content05
- Motion Design06
MULTILINGUAL COMMUNICATION SYSTEM
DESIGNED FOR GLOBAL COMMUNITIES.
Every major campaign was developed across English, Japanese and Chinese audiences.
Rather than translating content after production, the visual system was designed from the beginning to accommodate different writing systems while preserving consistency, readability and brand recognition.
This approach allowed QDAY to communicate advanced post-quantum concepts globally through a single coherent visual language.
EN
JP
EN
JPECOSYSTEM MARKETING
SCALING A FUTURE-FACING BRAND.
A series of ecosystem-focused marketing campaigns designed to support adoption, staking initiatives and long-term community engagement.
The visual language emphasised clarity, credibility and futuristic storytelling while remaining accessible to a broad audience.
3D VISUAL SYSTEMS
VISUALIZING THE FUTURE.
Premium 3D visuals were developed to reinforce QDAY's positioning as a next-generation infrastructure initiative.
Reflective materials, holographic elements and cinematic lighting created a visual identity capable of communicating innovation without relying on traditional crypto aesthetics.
OUTCOME
QDAY expanded the Abelian ecosystem through a scalable communication system designed for global audiences.
By combining multilingual campaigns, educational content, motion design and premium 3D visuals, the project helped make advanced post-quantum technologies more accessible while maintaining a strong and consistent brand presence across markets.
06EVENT & ONSITE DESIGN
BRINGING THE BRAND ONSITE.
Booth systems, gacha activations and onsite collateral that turned a protocol into a tangible, photographable experience — pull-up banners, capsule machines, flyers and QR funnels designed to convert foot traffic into wallets and community members.
EVENT FILM · PQBD 2025
PQBD 2025 — event highlights showcasing booth design, onsite activations, print collateral, digital assets, community engagement, merchandise, pins, collectibles and the Abelian ecosystem in action.
OUTCOME
A technical brand made human — one consistent visual world across product, education, community and the streets.
— TRAVERT THOMAS
NEXT PROJECT
02
ALPINE × RHINOSHIELD
CLIENT WORK