BRAND SYSTEM / MOTION / ILLUSTRATION

ABELIAN

POST-QUANTUM BLOCKCHAIN · MULTI-YEAR BRAND PARTNERSHIP

THE BRIEF

Make quantum-safe cryptography feel inevitable — not intimidating.

Abelian is a post-quantum blockchain building privacy-first, future-proof infrastructure for a world where today's encryption breaks. The ecosystem spans protocol development, education, community growth, hardware innovation and consumer-facing products such as Hako Metal Genesis, a quantum-resistant home mining device designed for everyday users.

Across multiple years, working closely with Allison Hung and the Abelian team, I developed and evolved a unified visual language that translated complex post-quantum concepts into experiences people could understand, trust and engage with. The system extended across brand marketing, motion, educational content, social campaigns, live events, product storytelling, hardware launches and the creation of Abelian's official mascot, Hako.

DISCIPLINES

Brand Marketing01

Motion Design02

Educational Content03

Social Media04

Character Design05

Product Marketing06

Hardware Launches07

Event Design08

3+ yrs

Engagement

Disciplines

100s

Assets shipped

Global

Community reach

01BRAND MARKETING & CAMPAIGNS

ONE SYSTEM, EVERY SURFACE.

Campaigns built to carry ecosystem growth, product awareness, user acquisition and community engagement — from app launches and exchange listings to onsite activations. A consistent indigo-and-glass language holds it all together so every touchpoint reads unmistakably Abelian.

Abelian — Balanced Privacy product campaign with wallet UI — PRODUCT CAMPAIGNBalanced Privacy — wallet launch key visual.

Abelian — One Secure Gateway app campaign — APP ACQUISITIONOne Secure Gateway — app store campaign.

Abelian — One Click Into the Post-Quantum Future — PRODUCT MOMENTOne-click security upgrade — social key visual.

Abelian — Blockchain privacy editorial visual — BRAND VOICEPrivacy is more than hiding transactions.

Abelian — Abelian leads the way motion poster — BRAND CAMPAIGNAbelian leads the way — motion-blur series.

Abelian — Mining just got more interesting — MININGMining just got more interesting.

Abelian — Post-Quantum Creator Challenge campaign — COMMUNITY CAMPAIGNPost-Quantum Creator Challenge — community contest.

Abelian — Pro app multi-asset dashboard visual — PRODUCTAbelian Pro — multi-asset wallet visuals.

Abelian × SuperEx exchange listing campaign — EXCHANGE LISTING$ABEL × SuperEx — Digital Gold 2.0 listing.

Abelian ranks among top 7 quantum-resistant coins — EARNED MEDIATop 7 quantum-resistant coins, April 2026.

MOTION · MULTILANGUAGE WEBSITE

Abelian website — multilanguage motion sequence (loop).

02EDUCATIONAL & BLOG VISUALS

MAKING THE INVISIBLE LEGIBLE.

A recurring editorial system — Tech Tuesday, Quantum Watch, Abelian 101 — that turns post-quantum security, privacy and blockchain theory into visuals people actually read and share. Each format is templated for speed but never generic: a fixed grid, a living headline, and a colour temperature that signals the topic.

Abelian — Privacy in the quantum era explainer

Abelian — Google quantum paper editorial visual

Abelian — Tech Tuesday Cardano quantum threat

Abelian — Quantum Watch Cardano series variant

Abelian — Ambassador Program community visual

03HAKO · OFFICIAL MASCOT

MEET HAKO, THE QUANTUM CAT.

POST-QUANTUM SECURITY GUARDIAN

Hako is Abelian's official mascot — a post-quantum security guardian built to make intimidating cryptography approachable, memorable and community-owned. A complete character system, designed to hold its own across education, social, events and merch.

Hako — official character turnaround sheet for Abelian — CHARACTER DESIGN SHEETHako — full turnaround, 0°–360°, with palette, costume and feature breakdowns.

CHARACTER DESIGN

Hako was created as Abelian's official mascot to make complex post-quantum concepts approachable, memorable and community-friendly.

The character system was designed to work across educational content, social media campaigns, events and community initiatives — while holding strong visual consistency from a single source of truth: a 78cm 3D-chibi guardian in a hooded coat, defined down to paws, tail, ears and whiskers.

ROLESecurity Ambassador & Community Builder

THEMEPost-Quantum · Blockchain · Web3 · AI

PERSONALITYCurious · Friendly · Brave · Helpful

SKILLSEncryption · Education · Protection

SOCIAL MEDIA CAMPAIGNS

Hako became an important part of Abelian's communication strategy, helping introduce technical concepts through a more accessible and engaging visual language.

Meet Hako, the Quantum Cat — social campaign key visual — CAMPAIGN · ILLUSTRATEDMeet Hako, the Quantum Cat — reveal key visual.

Meet Hako — second social campaign variant — CAMPAIGN · VARIANTMeet Hako — series variant, same world.

AI-ASSISTED CONTENT PRODUCTION

Many Hako illustrations were produced using AI-assisted workflows, then refined, composited and art-directed in Adobe Creative Suite to ensure brand consistency and production quality.

The goal was never automation — it was creative acceleration, with a strong artistic direction held throughout.

Ask Hako — AI-assisted 3D social key visual — AI-ASSISTED · ART-DIRECTEDAsk Hako — 3D social key visual, AI-assisted and composited.

MOTION & CONTENT

FROM CHARACTER TO CONTENT PLATFORM.

As the mascot evolved, Hako expanded beyond static illustrations into motion-driven content and community storytelling.

The character became a flexible communication tool — capable of carrying educational content, social engagement, product communication and long-form media formats, all in one consistent voice.

FEATURED · LONG-FORM MEDIAAsk Hako — AMA podcast format, the mascot as on-screen host.

COMMUNITY PRESENCE

Explore Hako on X

Hako lives with the community — follow along for drops, explainers and post-quantum field notes.

@PQHako

04EVENT & ONSITE DESIGN

BRINGING THE BRAND ONSITE.

Booth systems, gacha activations and onsite collateral that turned a protocol into a tangible, photographable experience — pull-up banners, capsule machines, flyers and QR funnels designed to convert foot traffic into wallets and community members.

Abelian — event booth pull-up and gacha activation — BOOTH SYSTEMBooth — community funnel from banner to wallet.

Abelian — Pay-as-you-go gacha capsule machine — ONSITE ACTIVATIONPizza-ABEL gacha — limited onsite collectible.

EVENT FILM · PQBD 2025

Post-Quantum Blockchain Day 2025 — event recap, including the Hako 'Q-Day Express' tuktuk installation.

05PRODUCT MARKETING · HARDWARE LAUNCH

THE FIRST QUANTUM-RESISTANT HOME MINER.

Hako Metal Genesis is Abelian's consumer-focused mining device, designed to bring post-quantum blockchain infrastructure into homes, studios and personal workspaces.

Unlike traditional mining hardware, the goal was to position the product as a premium consumer technology device — compact, approachable and visually desirable.

Working closely with Allison Hung and the Abelian team, I helped create the marketing system surrounding Hako Metal Genesis, spanning launch campaigns, product storytelling, referral programs, community growth initiatives and advertising assets.

Hako Metal Genesis — cinematic product hero

PRODUCT LAUNCH CAMPAIGN

DESIGNED TO LIVE ON YOUR DESK.

Hako Metal Genesis was developed to challenge the perception of what mining hardware could be.

Rather than leaning into traditional industrial aesthetics, the product was presented through premium product photography, cinematic lighting and consumer-friendly messaging that emphasised accessibility, efficiency and everyday usability.

The visual language focused on making advanced post-quantum technology feel approachable without sacrificing technical credibility.

Hako Metal Genesis — ultra-efficient launch key visual — LAUNCH · KEY VISUALUltra-efficient — mine ABEL on the power of a light bulb.

Hako Metal Genesis — built for the quantum era launch visual — LAUNCH · KEY VISUALBuilt for the quantum era — hero product still.

PRODUCT MARKETING SYSTEM

SHARE. REFER. EARN.

Beyond launch marketing, Hako Metal Genesis required a complete acquisition and community-growth system.

Referral campaigns, social assets and promotional mechanics were designed to encourage adoption while maintaining a consistent premium visual identity across every touchpoint.

The result was a scalable marketing framework connecting product awareness, community participation and user acquisition.

Hako Metal Genesis — Share. Refer. Earn. referral campaign — REFERRAL · ACQUISITIONShare. Refer. Earn. — 5% referral rewards campaign.

PRODUCT DETAIL STORYTELLING

Hako Metal Genesis — hardware detail and close-up storytelling

BUILT FOR THE QUANTUM ERA.

Product storytelling extended beyond specifications.

Through detailed close-up photography, cinematic compositions and hardware-focused visual narratives, Hako Metal Genesis was positioned as both a functional mining device and a design-led technology product.

The objective was to elevate perception and create a stronger emotional connection between users and the hardware.

HARDWARE · DETAILClose-up storytelling — hardware as a design object.

CAPABILITIES

Product Marketing01

Art Direction02

Campaign Design03

Hardware Visualization04

Social Campaigns05

Community Growth06

OUTCOME

A technical brand made human — one consistent visual world across product, education, community and the streets.

— TRAVERT THOMAS

NEXT PROJECT

NEXBANK

ART DIRECTION / UI DESIGN

ENTER